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1 holly paquette major paper literature review social media as a marketing tool: a literature review introduction in today’s technology driven world, social networking sites have become an avenue. Elsevier has a portfolio of marketing journals that address the challenges of marketing professionals and present the latest research the publishers of this portfolio have made their most read and top-cited articles free until august 23, 2014. Research paper on network marketing argumentative research essay zap images on swachh bharat essay sardar vallabhai patel essay importance of child rights essay writer 3 paragraph essay barque period eddie essay how to write the perfect college application essay youtube shake hands with the devil essay law fault essay,.
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Social media sites are being used for marketing research by both companies and customers (casteleyn, mottart, and rutten, 2009) in addition, customers obtain investigate companies and brands on social media websites (barnes, 2008. Journal of marketing research (jmr) is a bimonthly journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice jmr is a scholarly and professional journal. According to hill, taking network data into consideration could help companies better focus and fine tune their marketing efforts, even when a company has the best marketing research at its disposal.